Cincinnati Magazine
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13th January 2021
Madeira-Based Business LifeFormations Brings Art to Life
You may not know the name LifeFormations, but odds are you’ve probably seen the company’s work. From Germany’s Europa Park to the Lincoln Presidential Library and Museum, this design and fabrication firm has created sculpted and mechanical elements for amusement parks, movie studios, museums, and other themed attractions around the world. “I, like many of our team, came into this business wanting to build experiences that ‘wowed’ visitors as they walked past or through our projects,” says Rodney Heiligmann, the company’s president. “So a maquette in Times Square, a theme park attraction in Asia, a museum here in the Midwest—wherever our work is located, we wanted to engage people in the space so we could entertain or teach them something.”